web
	analytics

Orange County Children & Family Photographer » Orange County Children & Family Photographer

Masthead header

Monthly Archives: May 2013

Real Estate Photography

Orange County Real Estate Photography

A couple of weeks ago, I had the pleasure to work with designer Brooke Schneider owner of Source Design. Photographed a recent design project he finished in an upscale gated community in Tustin Ranch, California, the Marta Residence. Photographing Marta Residence was a pleasure. Clean lines with plenty of natural light amd style. The residence is both contemporary, elegant and approachable, built with family living in mind.

This real estate photography shoot was done for a designer and from a designer’s point of view. However the same production value and craft go into creating showcase images for real estate professionals who are looking to connect with prospective clients. The whole point of real estate photography is to successfully market the listing. And there’s no better way to do it than with excellent real estate photography. Marc is a master at bringing out the best qualities of residential space and design.

orange county real estate photography cover pictures


 

How To Make Excellent Real Estate Photographs: There’s more than meets the eye when it comes to well executed real estate photography. Below are a small set of images taken on the walk through to get familiar with the layout at Marta Residence. These photographs are quick;y shoot images with no auxiliary lighting, just to give you an idea of what goes into creating architectural and real estate photographs that sell for you.

real estate contact sheet

These photos above are grab shots, with no auxiliary lighting taken on a property walk through. You may know some people that pass these off as acceptable real estate photos. 🙁

 


For each of the featured images below, between three to four light set ups were used for each image to bring the ambient room light up in the shadow areas and to highlight key features of each room. This takes time and planning and is a skill set that is gained with years of experience. Great care is taken to have no reflections in mirrors, windows and picture frames from the lighting sources. Hallways are lit to create depth and add drama. Fire was added to the fireplace in post production to give a warm and cozy feeling. Shadows transitions are soft and gentle. Sharp shadows would distract. Some window exposures {in this case the dining room windows} are dropped in afterwards as a second exposure to showcase the view. The patio shots are created with the soft light of a 60″ bounce umbrella to balance what would normally be a dark foreground with the blue sky at sunset. A second remote flash highlights the umbrella from underneath and several auxiliary flashes are used to highlight the foliage.

orange county real estate photographer pictures
orange county real estate photographer picturesorange county real estate photographer picturesorange county real estate photographer picturesorange county real estate photographer picturesorange county real estate photographer picturesorange county real estate photographer pictures

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

“Something magical happens when parents turns into grandparents. Their attitude changes from “money-doesn’t-grow-on-trees” to spending it like it does.” ― Paul Linden

A quick contact sheet of recent shoots in Los Angeles at Los Angeles County Museum of Art, and thrilled to have the chance to create some portraits from a very touching grandparent mixer for a K-5 school in Orange County – Irvine.

portrait photographer contact sheet

canon 1d mark iii | olympus omd em5 | adobe lightroom | alien skin | available light | prophoto strobes | larson 4×6 softbox

 

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Mom & Son Portrait | Mother’s Day

Irvine Family Photographer

“When your mother asks, “Do you want a piece of advice?” it’s a mere formality. It doesn’t matter if you answer yes or no. You’re going to get it anyway.” ― Erma Bombeck

“When God Created Mothers” is penned by famed humorist and author Erma Bombek. Don’t I wish I could write this elegantly and humorously. Guess that’s why I’m a photographer. Anyway, enjoy this piece in honor of all the mom’s and parents out there raising children. Its one of the most rewarding things you can do in this world. Unconditional love is hard to come by, it doesn’t cost anything but its more precious than water and gold and imbues spirit and kindles well being, pride and a sense of self in children. Below are mother and son portraits of beautiful Jena the mom to the mischievous young and handsome Jack.

irvine family photographer pictures

When the Good Lord was creating mothers, He was into His sixth day of “overtime” when the angel appeared and said. “You’re doing a lot of fiddling around on this one.”

And God said, “Have you read the specs on this order?” She has to be completely washable, but not plastic. Have 180 moveable parts…all replaceable. Run on black coffee and leftovers. Have a lap that disappears when she stands up. A kiss that can cure anything from a broken leg to a disappointed love affair. And six pairs of hands.”

The angel shook her head slowly and said. “Six pairs of hands…. no way.”

It’s not the hands that are causing me problems,” God remarked, “it’s the three pairs of eyes that mothers have to have.”

That’s on the standard model?” asked the angel. God nodded.

One pair that sees through closed doors when she asks, ‘What are you kids doing in there?’ when she already knows. Another here in the back of her head that sees what she shouldn’t but what she has to know, and of course the ones here in front that can look at a child when he goofs up and say. ‘I understand and I love you’ without so much as uttering a word.”

God,” said the angel touching his sleeve gently, “Get some rest tomorrow….”

I can’t,” said God, “I’m so close to creating something so close to myself. Already I have one who heals herself when she is sick…can feed a family of six on one pound of hamburger…and can get a nine year old to stand under a shower.”

The angel circled the model of a mother very slowly. “It’s too soft,” she sighed.

But tough!” said God excitedly. “You can imagine what this mother can do or endure.”

Can it think?”

Not only can it think, but it can reason and compromise,” said the Creator.

Finally, the angel bent over and ran her finger across the cheek.

There’s a leak,” she pronounced. “I told You that You were trying to put too much into this model.”

It’s not a leak,” said the Lord, “It’s a tear.”

What’s it for?”

It’s for joy, sadness, disappointment, pain, loneliness, and pride.”

You are a genius, ” said the angel.

Somberly, God said, “I didn’t put it there.”
Erma Bombeck, When God Created Mothers

irvine family photographer pictures

 

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Archaval Ferrer | Mendoza | Pristine Terroir

Commercial Advertising Wine Photography

 

Nailing It: In Part 1 I talked a bit about some of the technical difficulties and how to overcome them in photographing red wine bottles in a studio set up for advertising. When you need to set up a mini on site studio in Los Angeles, it important to think about what gear you’ll need to bring. Basically everything and then some. I can’t stress enough how important it is to bring back up for your back up gear and scrims and extra light stands and extension cords, gaffing tape, gels and more. Thing is when you have you client, their staff, an advertising agency, and art director and a deadline for print and advertising {which is typically yesterday} there’s allot of your client’s money on the line. Part of my job as photographer is to solve problems on the spot, make it look easy, have everything at my finger tips {extra gear} and nail the images. For my client, there’s allot of pre-planning, day of planning, resources and money that have gone into the shoot. The shoot below, total budget was something like $15k. Ignited did and amazing job with the layout.

Client First – Always: To secure my images on all shoots I always shoot with a dual card slot camera with two cards {shooting RAW to both cards}: a CF card in one slot and a SD card in the other. After the shoot, back at the studio, one card gets downloaded and backed up to three drives. One drive comes home with me and the other card comes home with me too. Call me paranoid, but I’m extremely careful with my client’s digital assets. As discussed in Part 1, minimizing extraneous reflections are key. For the Archaval campaign, the main light bank for the studio shots were switched to camera left. Something that is often overlooked is attitude. Always keep a positive attitude on the job, the tone of emails and on the phone. I do everything I can to make sure my client is totally taken care of before the shoot, on the day of the shoot and after the shoot. Turn around time is a matter of days. Not weeks. Follow up with a thank you not and a gift to show you appreciate them. People like to be treated special. Everyone has day to day pressures and doing something kind makes a better day for them. Plus in todays connected world there is an abundant choice of who to work with. The pool of photographers is very, very deep. So what are you going to do to make you stand out from the crow and make them remember you?

The Mood and Tone of the Campaign: The design team at Ignited wanted a visceral, lifestyle and more real approach to Archaval which is a high end wine, so we photographed allot in natural light at a great little Italian restaurant in Lindero Canyon. The mood boards used a low key approach with marble, wood and organic earthy tones. Ignited’s layout and graphics impart elegance and style to campaign. The color scheme of the restaurant was perfect for the shoot. The hardest part was grading the color to match the color temperature of the studio session. The labels had to match and in the natural light situation, the product is prone to color contamination. Plus the color cast of shade is blue which introduces a second variable. Shooting RAW gives more latitude for the final color grading.

 


Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Guarachi Cabernet Sauvignon and Pinot Noir

Commercial Advertising Wine Photography

A few months ago the marketing director of a wine group in Los Angeles got in touch with me for a commercial advertising wine photography campaign. Turned out to be some of the nicest and most professional group of people I’ve had the pleasure to collaborate with. We set up a mini studio at their head quarters for the hero product shots and also went to a restaurant to do some life style photography for their brand. Ignited handled the art direction and layout. And art director was on set to coordinate and help style the shoot. It was great to have an extra set of eyes on set to pick up on the smallest details that can make or break a shoot like this. Our studio handled all post production and retouching.

Lighting digram for table top set up

Photographing Wine Bottles is a Tricky Affair: Glass in general and what appears to be black glass in particular reflects EVERYTHING. In reality, up close the glass is really green glass that contains red liquid, so it looks black sort of. To accentuate the shape and height of the bottles highlights are painstakingly placed to accentuate shape. So the shape of the light modifier that is used is critical. For the lighting: A four foot strip box was used to create the highlights on the bottles {camera right}. You can tell that is the main light by looking at the direction of shadows. No key/fill light was used because that would cause a reflection on the front of the bottles. A four foot soft box {camera left} was feathered towards the camera using only the modeling light for a faint highlight. We brought a Calumet Heavy-Duty Background Support set up with us and a four foot grey seamless. The seamless was sourced to match the mood board created by the Ignited team. The camera used is a Canon 1D Mark III locked down on a tripod, with Pocket Wizard Plus III’s to trigger the Profoto AcuteB2 600Ws heads. Sekonic L‑358 Flash Master with a Pocket Wizard Transmitter Module was used to measure the strobe at f8. We photographed our ColorChecker Passport by X-Rite in scene to ensure color accuracy. For the art director, and to view images and see that we nailed the shot we shot we tethered the camera to a 17″ MacBook Pro using a Tether Tools Aero platform and Adobe Lightroom 4 to ingest the images.

Photographing Wine Bottles: Since wine bottles will reflect anything white or anything that reflects light back towards the wine bottles, the best case scenario is to photograph in a dark environment. Windows blacked out. In our studio I use a simple set up. I’ve tapped together two 4×8 foot 1/4 inch black and white foam coar boards. One side is white the other side is black. The foam core boards are purchased at my local camera store. I use the two sets to flag off anything that will reflect back at the wine bottles. If you are on location I recommend having 4 pieces of 4×4 foot black and white foam core to flag and use as reflectors as needed.

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Related Posts Plugin for WordPress, Blogger...