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Monthly Archives: April 2017

A Foolproof Digital Workflow System for the Professional Real Estate Photographer

Post Production Backup System for Architectural and Real Estate Photographers

Having a Foolproof Digital Post Production Backup System for Architectural and Real Estate Photographers is essential. Below, is a detailed look at the Workflow & Post Production system we use at our studio. Been doing it the same way for about 10 years now.  It takes a minimal amount of preparation with a big pay off in time savings and off-site backup redundancy.

I’m a huge believer in getting it right at capture. It’s taken me a few years to really tune into light quantity and quality, both available and additive.  After all, photography is writing with light.  Purely from a standpoint of capture, if your exposure is dead on, there’s not much retouching to be done.  Near-prefect capture equals less time spent in Adobe Lightroom and Photoshop. With that said, it’s taken a few years of trial and error to create this workflow system. Periodically it gets tweaked a bit but hasn’t changed much with the exception of PhotoMechanic and Adobe upgrades and the advances of off-site Cloud storage.

Calibrating Your Monitor

No workflow system would be complete if you are using out of the box color and do not calibrate your computer monitors. At my studio, we use a X-Rite’s Color Munki Display to calibrate a MacBookPro 15″ laptop and an iMac i7, 27” desktop.  If you are not using a calibrated monitor you’ll most likely have trouble with getting color and density correct for your clients, especially when your work goes to print.  People often ask me how I get such great color in my photographs.  Answer:  Start with a correctly calibrated monitor.  The Xrite people are great to work with and their customer service is phenomenal.

 

 Folder Hierarchy System

Create a Master folder.  At my studio, I’ve created Master folders for architectural and luxury real estate photography See the screen shot below Each time a shoot is downloaded onto a machine the folder is duplicated and re-labeled with the date first and then the client’s name:  2017.04.25 Westfield_ Century City.

Post Production Backup System for Architectural and Real Estate Photographers

 

Organizing Your Shoots and BackUp X4

During a given year, 2015, 2016, 2017, a Master Folder is set up for each year with folders nested organized inside denoting the shoot date and client name. See the screen shot below.  As a redundant measure, we use G-Tech drives in the studio to back up all our work:   2tb drives and 8tb Thunderbolt Raid drives.  These drives stay in our studio, are bullet proof drives, highly dependable, quiet and easily removed and stored in my offsite garage when full. They cost a more than a LaCie but are worth it IMO.  Peace of mind and reliability trumps price.  For portable backup drives I use 2tb portable  G-Tech drives. I’ve been using their drives for over 10 years and have never had one fail on me. 

‘A fool-proof system creating 4 backup copies for every shoot”

Furthermore, all shoots are backed up to two Cloud services, Backblaze and DropBox. The method described above generates four copies.  One on the local desktop hard drive. The second copy on the G-Tech Thunderbolt. The third copy on DropBox. A fourth copy is backed up overnight onto Backblaze.  This method is a fool-proof system creating 4 reliable backup copies for every shoot. If one fails you still have three backups to rely on.

 

Ingesting Your Images

For ingesting images, we use a Lexar USB 3.0 SD/CF card reader.  All captures are RAW, and the ingesting process moves surprisingly quickly.  

 

Culling – PhotoMechanic

The Ultimate Professional Workflow Tool  Software on the Planet!  Period.

Culling images is fast and easy with Photo Mechanic.  This $99-dollar program is amazing.  Drag and drop a single file or a file folder onto the icon and Photo Mechanic creates a temporary catalog of images.  PhotoMechanic is folder specific and will pull all images from a single folder and create a visual catalog.  One of the features I enjoy most about PhotoMechanic is its ability to display and email almost any type of file, RAW, JPEG and PSD files with great speed. If I could change one thing about PhotoMechanic it would be that a catalog could be saved.

 

Other features make this my go-to-culling-software are:  a) It is color space specific.  Meaning that PhotoMechanic will show you true monitor profiled color and you can run inside the color space or calibration space that you’ve specified for your monitor.  b) PhotoMechanic makes it possible to easily email just about any file type quickly and easily, one at a time or several at a time, in a range of sizes and also includes the capability to watermark your images. Great for client soft copy approval-proofing.  c)  File transfers, from one folder to another is drag and drop and wicked fast.  d)  Culling is simple and accomplished by numeric key color coding and/or a star system.  e) On-line documentation is easy to understand.  f) Key Wording and Metadata is simple and fast.  g) The File Renaming feature is lightning fast and can be applied to one or several files at the same time.  h)  PhotoMechanic allows for Tabbed Viewing, making is easy to cull, view or sort through multiple jobs.  Honestly, there are over a hundred features that make this IMHO the best, fastest and most reliable image browsing software on the planet.  At my studio Photo Mechanic is used every day, for every job that we shoot.  It is an essential part of our workflow.

 

Screenshot of Photo Mechanic with some keepers from a recent Luxury Real EstateShoot

Post Production Backup System for Architectural and Real Estate Photographers

Above Image of PhotoMechanic:  Red tagging denotes that the images selected are keepers. You can choose to color tag as well as Star rate your selections.

 

 

Getting Ready for Adobe Lightroom CC to Import  Images

After culling images and renaming them in Photo Mechanic, they are ready for import into Adobe Lightroom CC.  At this point, you can apply a Develop Module Preset to your images or decide to import them as is.  I have a “Base Layer” Preset which bumps color and saturation, clarity and blacks.  I’ve also created a “Base Layer V2” which applies the aforementioned Base Layer Preset plus a Lens Profile. 

Importing a folder of RAW files into Adobe Lightroom CC  

Post Production Backup System for Architectural and Real Estate Photographers

NotesWhen importing a shoot into LR-CC we’ll apply a specific Develop Preset to the shoot.  Applying a given preset will give an overall “auto-tweak” to the RAW images imported. At the same time the RAW files are imported into LR-CC, XMP sidecar files (these are the data files that store all the little visual tweaks that you’ll be making to your RAW files) are automatically generated in the same folder as the RAW’s.  You’ll find this setting in LR at the far left, top of menu bar labeled Lightroom –> Catalog Settings –> Metadata –> all the boxes under Editing are checked.  Generating the XMP files allows us to move the RAW folder to any drive while keeping all the metadata changes with it:  Exposure, density, white balance etc.  Due to the size of the RAW folders (in giga bytes anywhere from 1gb-60gb) after the shoot is completely processed and backed up at least three times on external drives and Cloud storage, the RAW files are removed from our local machine.

 

Adobe Lightroom CC Export

After tweaking, exposure, white balance  & density, minimal sharpening and general fine tuning of the RAW images in LR-CC (files are renamed if necessary) starting with the client’s name, a space, and a numeric starting at 0001, for a second time to create a sequential order. Typically, some images have been deleted during the tweaking process hence the renaming.  Images are then exported.  One set of images at 20″ @ 180 DPI on the longest side in Adobe 1998 color space, Optimized for Print.  Another set is sent the Optimized for Web folder. The Optimized for Web images is output at 2000pxls and 100 DPI in sRGB Color Space with minimal sharpening for the web.  For our workflow, this works perfectly for a few reasons.  Unless we are printing really large, the 20″x 20″ is perfect for up to a 16″ X 20″ print.  If we need to output larger, we’ll go back to the original RAW file and output as close to the print size as possible.  Some labs will require sRGB color space instead of the Adobe 1998 color space.  This is easily taken care of when exporting from Adobe LR CC.  Simply chose sRGB:  in Adobe LR-CC, got to File –> Export –> File Settings –> Color Space –> chose the drop down menu and choose you desired color space.

Post Production Backup System for Architectural and Real Estate Photographers

Above Image:  Accessed through the File Menu File –> scroll down to Export from Preset

Post Production Backup System for Architectural and Real Estate Photographers

Above Image:  Click on File –> click on Export then choose your settings. LR allows you to create your own presets, seen on the left side of the dialogue box.

 

Added Bonus – JPEGmini Pro 

“Cut file sizes with NO visible loss, Save drive space, Speed up file transfer rates.”

Over the last year, I’ve  been using JPEGmini Pro.  The software is amazing.  In a nutshell.  Drag and drop your final images into JPEGmini Pro and the software will cut your file sizes just about in half with no visual data loss at all.  Don’t take my word for it.  Download the software and take is for a test drive.  It’s been tested with printed image files side by side, and there is no discernable difference at all. How do they do it?  Be damned if I know.  But it works and it works well.

Why do this?  What is the advantage? 

Less data, quicker upload transfer rate to the Cloud.  Quicker download transfer rate for your clients. Caveat/Warning:  Be aware the JPEGmini Pro will replace your original files.  Make sure to make a copy of your originals {just duplicate your file folder or finished images} and use then run the duplicated folder through JPEGmini Pro.  This way you’ll be able to archive both the original images and the duplicate file folder run the JPEGmini Pro.

 

 

Be Religious About Backing Up Your Work

“Don’t fool yourself into thinking that your drive is new and it won’t bite the dust.”

After each shoot is taken through the full production process {Ingesting/Photo Mechanic/LR-CC} we do a double back up.  One complete copy is stored on a local G-Tech Thunderbolt drive, another on DropBox and a third backed-up overnight on Backblaze.  Don’t fool yourself into thinking that your drive is new and it won’t bite the dust. Drives are mechanical they all bite the dust!  Even if you have an SSD Drive, it can still die on you.  Better to be safe than sorry.  SD cards are never re-formated until an offsite double backup is performed.  At this point, there are three copies.  One on the laptop or desktop, another on the Thunderbolt drive and a third on DropBox. After we have three copies, the RAW files and the XMP data files are deleted from the local machine.  The reason for this is to preserve hard disc space.  I’m very comfortable with 2 complete copies of RAW and XMP files. 

Final Thoughts

Workflow systems are like opinions and elbows, everyone has one, or at least I hope they do.  More likely they don’t have a repeatable foolproof workflow – post production and backup system. I hear photographers complain all the time that they don’t have a system that is streamlined.  Too often we all hear stories about photographers that have lost a client job or a lifetime worth of work because they lacked a foolproof backup system. I think what’s made our workflow a bit different is that it’s been tried, tested and perfected over several years. In 2007 we were an early adopter of  Adobe Lightroom. LR has eased the studio’s workflow, streamlined post production and saves us 100’s of hours of computer face time. I still see many photographers working in Adobe Camera RAW instead of Lightroom.  The Fool Proof Workflow system is a highly organized system that is both easy to implement and is easily taught to a studio manager or intern. It has redundancy and safeguards built into it. It is an easily repeatable system.  To start a new job all you need to do is duplicate the Master folder with its nested contents into a given year of production, re-title the folder with the date and client’s name and you are ready to go. 

 

 

 

 

 

 

 

 

 

 

 

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Modern Designer Home in La Jolla

La Jolla Luxury Real Estate Photography

Overview of  a Modern Designer Home in La Jolla

It’s an honor when the homeowner, an A-list designer, and inventor tells his broker to use Luxury Real Estate Image’s, Marc Weisberg to photograph his home.  His 5,500 squares foot home that he designed himself had previously been photographed but not to his liking.  He said that the previous photographer portrayed the space as cold and uninviting.  When you’ve designed your own home and it lists for over $6m you have a vested interest and personal connection with it.  You also want to make sure that it is photographed to showcase your efforts. The house is filled with an outstanding art collection, lots of daylight and custom furniture.  Each room is large with hi ceilings yet the home has a warmth to it counterpoint with its modern look and feel.  A few years ago I photographed another luxury real estate property for the same broker in La Jolla Cove, a $7.5m home with 180-degree views of the Pacific.  With an assistant, we spent 9 hrs. photographing the home and an equal amount of time in post production and compositing.  Although there is an abundance of daylight, shadow areas are opened up with additive lighting techniques.  All images are captured on a Sony a7sii and a7rii, with a 24-70mm f/2.8 G Master lens and Canon 17mm f/3.5 Tilt Shift lens, with a Metabones IV adapter. Below is a wonderful gallery of images to view: La Jolla Luxury Real Estate Photography.

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photographer

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography

La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography La Jolla Luxury Real Estate Photography

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Commercial Residential Luxury Real Estate Photography – Chino Hills

The Heights at Chino Hills Apartment Homes

Overview: Commercial Residential Luxury Real Estate Photography

Commissioned by the parent company with commercial residential luxury real estate holdings across the United States to photograph a collection of properties in Southern California that are being remodeled and upgraded. Images will be used in print advertising and for their websites.  Outdoor property images are created with daylight. Indoor images are created with ambient and additive flash techniques including time intensive compositing. Captured on a Sony a7sii and a6300, with a 24-70mm f/2.8 G Master lens and Canon 17mm f/3.5 Tilt Shift lens, with a Metabones IV adapter.

 

Commercial Residential Luxury Real Estate Photography - Chino Hills

Commercial Residential Luxury Real Estate Photography - Chino Hills Commercial Residential Luxury Real Estate Photography

Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography Commercial Residential Luxury Real Estate Photography

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Luxury Commercial Real Estate Photography – Century City

Westfield Century City, Los Angeles

Overview of Luxury Commercial Real Estate Photography

Commissioned by Westfield to photograph a new opening phase at Westfield Century City, Los Angeles.  AD requested images that showcase the design of Century City with emphasis on architecture, flagship retails shops and open-air, multi-level, architectural design. People moving through the architectural space are shoppers not models. Low shutter speeds were used to create a feeling of motion and to protect privacy.  Careful compositing is employed to layer each scene with Angeleno shoppers. All images are created with natural daylight. Captured on a Sony a7sii with a 24-70mm f/2.8 G Master lens.  The twilight image below [created with a Canon 17mm f/3.5 Tilt Shift lens,] was requested to showcase the four vitrines facing Santa Monica Boulevard.

About Westfield Century City, Los Angeles

Upon completion in Fall 2017, Westfield Century City will emerge as a more than 1.3 million square foot destination encompassing over 200 shops and restaurants, including a new three-level Nordstrom, a completely-remodeled three-level Bloomingdale’s, a modern new two-level Macy’s, and a luxurious Equinox fitness club and spa, as well as the West Coast’s first Eataly.

Century City will become the landmark retail destination for the west side of Los Angeles, servicing a population of 14.5 million residents within the extended four-county trade area. Century City is located near Beverly Hills, one of the highest income neighborhoods on LA’s west side. Within three miles of Century City is 60 million sq/ft of office space which includes 38,000 businesses and about 400,000 employees.

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Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

Sony a9 –  Flagship Mirrorless Camera

Sony Revolutionizes the Professional Imaging Market

And this overview on the Sony Alpha Website
April, 19th, 2017
Sony just dropped the mic in a big way today announcing their a9, which fits squarely in megapixels between the a7rii and the a7sii. Listening to their customer base they’ve made some welcomed additions to the a9….
* World’s first full-frame stacked CMOS sensor, 24.2 MP resolution
* Blackout-Free Continuous Shooting at up to 20fps for up to 241 RAW / 362 JPEG images
* Maximum shutter speed is 1/32,000sec
* 693 phase-detect AF points cover near 93 percent of the frame, 60 AF/AE tracking calculations per second
* Full-frame stacked Exmor RS CMOS sensor
* Quad-VGA OLED Tru-Finder with approximately 3,686k dot
* Camera’s battery provides 2.2x the capacity of previous Sony full-frame cameras. All-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models
* Full pixel readout with no pixel binning
* Including Ethernet port for file transfer, Dual SD card slots and extended battery life
* 5-axis in-body image stabilization with a 5.0 step[ix]shutter speed advantage
* ISO range of 100 – 51200, expandable to 50 – 204800
 
For me, this will be my go to camera for luxury real estate photography as its the perfect amount of megapixels for my needs. 
 
Priced at $4,499: its a flagship camera.

Marc Weisberg is an award winning photographer and Sony Artist of Imagery based in Irvine, California. Specializing in Luxury Architecture & Real Estate Photography, Food + Wine Photography, and Weddings & Family Photography, he’s easy to work with and produces clean, crisp, and technically flawless images. Marc’s photography is published internationally in over a dozen books and magazines. You can contact Marc by phone at 949.494.5084…. or email.

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